Alternative Facts and Fake News
Standing up for Sciences amid Misinformation campaigns
Amid the COVID-19 pandemic, the spread of false and misleading information about the virus is triggering dangerous and divisive reactions that imperil public health and well-being. How can scientists combat the proliferation of these "alternative facts"? Should they attempt to rebut false charges that distort or deny evidence-based, data-driven findings?
In this interactive webinar, international keynote speaker and persuasion expert Mark Bayer discusses the elements of alternative facts and strategies for debunking them, using as a case study the science communication and policy environment surrounding COVID-19.
Key Takeaways from this Webinar:
- You need to appeal to people’s emotions besides just presenting data.
- You need to connect before you communicate.
- Know your goal, focus on the “persuadables.”
- Recognize your audience’s core structure: beliefs, emotions, and cultural touchstones
“The ideal messengers are respected community members.” - Mark Bayer
Speakers:
Mark Bayer, President, Bayer Strategic Consulting, is an international keynote speaker and consultant specializing in the art and science of skillful communication. A former Chief of Staff in the U.S. Senate and House of Representatives.
This webinar was sponsored by The Kavli Foundation and The American Chemical Society.
