Relationship-Building and influence
Tips for getting sponsors to support your science
Advancing your science requires the ability to communicate effectively with decision-makers. By understanding the fundamental principles of relationship-building, you can craft more compelling communication and strategies that get sponsors and funders to support your work. In this webinar, Dr. Roger Aines and Amy Aines taught us how to build trust and rapport to foster productive relationships with sponsors, earning a reputation as a “go-to” resource for funders.
Key Takeaways from this Webinar:
- Scientists can use the gift of information to build relationships with decision-makers.
- When speaking to a decision-maker, you are not defending a position. Instead, you are teaching and influencing them.
- Initially, building rapport and matching the other person’s energy level is vitally important to establish a relationship.
- There are four influence styles: asserting, rationalizing, uniting, and connecting.
“It’s important to think about trust-building from the standpoint of your integrity, your intent, your capabilities, and paying attention to the results that speak well of the work you have committed to.”
Speakers:
Amy L. Aines (left) and Roger D. Aines (right), Ph.D.. Amy is the Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas. Rodger is the Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory.
This webinar was sponsored by The Kavli Foundation and The American Chemical Society.