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We're linking research with practice.

 

At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm

 

We bring research to life to help you make an impact.

Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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Your Weekly Dose of Whoa! Episode 1: Hot Sauce

Meteorologist Jordan Sandler explains the strategic choices he made in the first episode of his SciComm series "Your Weekly Dose of Whoa!" to ensure he was connecting with audiences.

Audience Segmentation

Nearly 1/5 of US adults suffer from chronic pain - that' about 50 million people. Dividing audiences could be one step in building a mass movement to raise awareness and make a difference in these people's lives.

The Flame Challenge

The Alda Center is, above all else, all about making science accessible, which is why one of the first outreach programs created was a way to bring children and scientists together to explore ways to make science accessible to young people.

photo by Aaron Blanco Tejedor: mural of Black man holding his head in pain

Lessons in Chronic Pain

Dr. Gregory Carbonetti talks with The Link about his work as the Rita Allen Civic Science Fellow in Chronic Pain. As a Civic Science Fellow, Greg was part of a team that conducted a national survey to better understand public perceptions in chronic...

Effective SciComm on Social Media

We live in a world where social media has taken on a life of its own. Given that so many Americans get their news and entertainment from social media, it's imperative that we use scicomm to reach audiences in real time and dispel myths and misinformation...