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We're linking research with practice.

 

At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm

 

We bring research to life to help you make an impact.

Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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How to identify and talk to your target audience

How To Identify And Talk To Your Target Audience

When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.

Strategic communication as planned behavior in scicomm

Strategic Communication as Planned Behavior in Scicomm

Science communication researchers, Sara K. Yeo (University of Utah) and John C. Besley (Michigan State University), discuss Strategic Communication as Planned Behavior and its role in communicating basic science/discovery research. A preview of a...

Misconceptions part 2 image with title

Misconceptions in Science Communication

Science communication (scicomm) is an emerging field, and therefore still susceptible to misconceptions, including a lack of understanding of the value of targeted messages, relying too heavily on facts and data, and believing that information alone...

humor cover image

Humor in SciComm

Humor has long been a way for people to connect, share stories, and relate to one another. Today’s episode takes a look at how humor, science communication, and misinformation interact, highlighting empirical research done on the topic by Dr. Sara...

Ellice's scicomm corner image with episode title

Experiences of Women in STEM

In honor of Women’s History Month, we’ll focus on the experiences of women in STEM, from their support systems (or lack thereof) to their representation in media; from the decisions they face when it comes to whether or not to start a family,...

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Breaking the Glass Ceiling: Journeys as Women In STEM

Join us for a conversation about the gender gap and what can be done to overcome it.