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At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm.
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Connecting Science Communication Research with Action
Below is a curated selection of features from the field of science communication written by collaborators.
Misconceptions in Science Communication
Scicomm is susceptible to plenty of misconceptions - just ask anyone who was fortunate enough to live through 2020 and the years since.
Your Weekly Dose of Whoa!
Beyond high school, if Americans aren’t seeking out science on their own, when will they encounter it? TV meteorologist Jordan Sandler wanted to “blow minds” and pump up the wonder in Episode 2 of his scicomm series, Your Weekly Dose of Whoa!,...
Cloudy With a 20% Chance of Uncertainty
Recovering TV meteorologist Sara Kobilka shares strategies for communicating uncertainty in weather forecasting.
Bringing Your Science Story to Life with Powerful Action Verbs
How can we adapt academic language for a wider audience? By adjusting the way we use verbs in our writing.
Your Weekly Dose of Whoa! Episode 1: Hot Sauce
Meteorologist Jordan Sandler explains the strategic choices he made in the first episode of his SciComm series "Your Weekly Dose of Whoa!" to ensure he was connecting with audiences.
Audience Segmentation
Nearly 1/5 of US adults suffer from chronic pain - that' about 50 million people. Dividing audiences could be one step in building a mass movement to raise awareness and make a difference in these people's lives.