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We're linking research with practice.

 

At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm

 

We bring research to life to help you make an impact.

Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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Two young men sitting on a railroad track talking. Photo by Warren Wong on Unsplash.  Edit by The Neuro Aesthetic ™ .

Using Empathy to Communicate Science

What factors would you say are most important for effective science communication? Factual information? Surely. Clarity? Absolutely. A two-way conversation? Of course...but how do we facilitate one of those in times where supercharged politics have...

panelists laughing during the webinar

Implications for Trainers and the SciComm Community

This culminating conversation focused on previous conversations about scientists' emotional connection to their work, including their willingness to engage, and attitudes toward branding and public perception. Panelists discussed the implications...

screengrab of slide during presentation

Unpacking the Brand of Science

A single word can trigger an immediate torrent of thoughts and emotions. During this webinar, our panelists will review recent data on what the public thinks – and more importantly, feels – when they hear the word ‘science’, and how their...

screengrab of slide during presentation

Indirect Effects of SciComm Training

As many scientists enthusiastically respond to the call for more engagement with the public, science communication training programs play a key role in providing scientists with the skills and confidence to do so. But does participating in a training...

screengrab of slide during presentation

Systemic solutions for Climate Changes

Climate change has a disproportionate impact on women due to gender roles. It reduces women’s ability to be financially independent and has an overall negative impact on the social and political rights of women, especially in the developing world.

clipart of microphone and headphones

Podcasts: A Revolution in SciComm

Increasingly, scientists are recognizing a heightened need to share their work effectively and engage others through narrative.