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Alda Center for Communicating ScienceThe LinkAll PostsScientist Personas In Media Engagement

"It's my job": Scientist Personas in Media Engagement

By Ellice Wallace, MS
February 21, 2024

Through 19 interviews with scientists, this study published in the Journal of Science Communication examines scientists' media engagement and their relationships with journalists.

The authors categorized scientists into four distinct personas based on their interactions with media professionals. 

To read a summary of the study, check out Scicommbites' article here.

scientist persona infographic

Ellice Wallace

Ellice Wallace, MS

Ellice Wallace is the Alda Center's Science Communication Specialist. She holds a master's degree in Science Communication.

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