How To Identify And Talk To Your Target Audience

When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.

Misconceptions in Science Communication

Science communication (scicomm) is an emerging field, and therefore still susceptible to misconceptions, including a lack of understanding of the value of targeted messages, relying too heavily on facts and data, and believing that information alone...

Celebrating 10 years of Science Communication

Clear and vivid science communication is more important than it ever has been, and the Alda Center for ten years has been one of the leading science communication training organizations in the United States. Join our founder, Alan Alda, and our executive...