Building connections – a new way to boost engagement with climate change communication?

As previously shared on the Scicommbites platform, Megan Widdows covers a research article that takes a new approach to increasing engagement with climate change research. Check out the full post here.

How To Identify And Talk To Your Target Audience

When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.

Strategic Communication as Planned Behavior in Scicomm

Science communication researchers, Sara K. Yeo (University of Utah) and John C. Besley (Michigan State University), discuss Strategic Communication as Planned Behavior and its role in communicating basic science/discovery research. A preview of a...

Misconceptions in Science Communication

Science communication (scicomm) is an emerging field, and therefore still susceptible to misconceptions, including a lack of understanding of the value of targeted messages, relying too heavily on facts and data, and believing that information alone...