We're linking research with practice.
At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm.
We bring research to life to help you make an impact.
Connecting Science Communication Research with Action
Below is a curated selection of features from the field of science communication written by collaborators.
Audience Segmentation
Nearly 1/5 of US adults suffer from chronic pain - that' about 50 million people. Dividing audiences could be one step in building a mass movement to raise awareness and make a difference in these people's lives.
How To Identify And Talk To Your Target Audience
When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.