About the Alda Center
Scientific understanding is too important to leave to chance
Science affects everyday people, every single day.
It affects what we eat. What we buy. How we travel. How we stay, or get, healthy.
Yet for too many people, the significance of scientific research is lost in jargon and technical details, disconnected from their lives and experiences. Before people can understand complex information, they need to trust and feel connected to its source.
As a scientist, the most important thing you can do before you share your work is establish trust with other people. When they trust you, you can connect with them and talk with them honestly and openly. Only then can you succeed in achieving your communication goals.
When you listen to people, you are inviting them to join you on a journey of scientific discovery.
Science can improve the lives of millions. It can open people’s minds to the wonders of the world in which we live. Real interpersonal connections help people appreciate science and discovery. Those connections can foster trust in science, build meaningful support for inquiry and investigation, and inspire someone for a lifetime.